KOL Campaigns

KOL Campaigns

CUC Culture Sdn Bhd excels in designing and executing influencer marketing campaigns that connect brands with Key Opinion Leaders (KOLs) and influencers. These campaigns are tailored to amplify brand stories through creative and authentic content, along with strategic event activations, specifically targeting the F&B market. The company’s successful campaigns help brands increase their visibility and drive consumer engagement across social media platforms. 

Cooking Demos 

The company also specializes in managing and executing cooking demonstrations and brand events that are designed to drive engagement and increase brand visibility. From talent coordination to on-ground execution, CUC Culture ensures seamless delivery of cooking demo events. Past collaborations have included notable brands such as Eco Shop, California Raisins, and Ajinomoto. 

Event Management 

CUC Culture Sdn Bhd has vast expertise in organizing memorable events that bring together brands, influencers, and communities. The company focuses on creating strategic, impactful experiences that foster authentic relationships between brands and their audience. Notable events include private dining experiences for Linaco, CSR initiatives at Orang Asli Kampung Batu 3, and Raya gatherings. 

Talent Management & Creative Collaboration 

CUC Culture Sdn Bhd provides comprehensive talent management services, covering everything from ideation and campaign planning to event attendance, scheduling, and social media video production. The company works with a diverse range of talented content creators and influencers, including chefs, food creators, and family-oriented influencers. This allows the company to tailor campaigns to meet specific brand objectives and ensure a high level of engagement. 

Social Media & Video Content Creation 

In addition to its event and talent management services, CUC Culture excels in creating engaging video content for social media platforms. The company produces creative video content that connects brands with their audience, incorporating authentic storytelling that resonates with viewers and drives engagement. 

Brand Campaign Execution 

CUC Culture also provides full-service brand campaign execution, which involves end-to-end management, from content creation to influencer coordination, ensuring that each campaign achieves its desired objectives. Their campaigns include strategic planning, talent selection, content production, and performance analytics to ensure maximum reach and engagement. 

General Structure of CUC Culture Sdn. Bhd., 2026 

CUC Culture’s organizational chart reflects a contemporary, agile SME management framework designed for high-speed digital output. At the apex of the leadership hierarchy are the Directors, Mr. Tan Han Sheng (Sheldon) and Mr. Woh Jia Le, who provide the strategic vision and executive direction for the agency. Their leadership style emphasizes a "flat" and collaborative culture, where decision-making is decentralized to allow for rapid creative pivots. Reporting directly to the directors are specialized department leads who manage the core pillars of the agency: Creative Production, Talent Management, and Account Strategy. This structure ensures that technology, storytelling, and client relations are treated as the foundational requirements for maintaining a competitive edge in the Malaysian media landscape. 

The structural design of CUC Culture, as analyzed during the internship period, functions as a synergistic ecosystem where departments are not isolated silos but interconnected units. This analysis explores the vertical and horizontal linkages that allow the agency to streamline its operations from the "round desk" ideation phase to final platform distribution.